Based on one story from The Globe And Mail, there are a lot of interestingnewthoughts about the supposed Apple Television today. The big question: will Apple partner with any of the cable companies for the product?
Based on everything we’ve seen in the space the past several years, I think they have to. The question is: will it be more like the initial iPhone partnerships (exclusive to one carrier in the U.S.) or the early iPad partnerships (multiple carrier options or the option to do no carrier at all)?
The only real problem for Apple in getting into the game would be the cable companies’ monopolies on the local level. Unlike the carriers, which are nationwide, the cable companies dominate their regions and there’s often little competition (which is, of course, bullshit and the government are cowards for allowing this to continue).
Let’s say Apple teamed up with one of the cable companies, like Comcast. They would likely have to do an exclusive deal with them to get them to bend to some of their demands (like getting rid of their shitty cable boxes in favor of a built-in Apple control guide). This is why Apple was exclusively with AT&T all that time. But not everyone can get Comcast. So the market would be limited.